Global network of city lights seen from space

Revenue strategy for B2B & growth-stage companies

Turn scattered sales activity into a predictable revenue engine.

GTM strategy, AI workflows, and RevOps — plus a fractional product & engineering bench when the motion needs software.

Track record

Built carrying the number — not just advising on it.

  • $305M+

    Incremental revenue at Bitcoin Depot through a NASDAQ listing

  • ~10K

    Enterprise locations scaled via territory planning & partners

  • Monthly sales at Qwick in four months — $4M to $8M

  • $30M

    Enterprise value as founder & CRO of FinTech ALTA

Services

Where we move the number.

Commercial judgment first. Systems and AI where they actually pay off.

01

Sales Intelligence

Buying signals turned into prioritized outreach — engage the right accounts while the window is open.

02

AI Sales Workflows

Agents across Salesforce, Apollo, ZoomInfo, and Slack that cut busywork and free reps to sell.

03

Go-to-Market Strategy

ICP, messaging, and the motion connecting them — from first customers to repeatable demand.

04

RevOps & Systems

Salesforce architecture, quoting, and dashboards teams actually use day to day.

05

Pipeline Discipline

Qualification, coverage, and board-ready forecasts — no guessing at quarter's end.

Product · Engineering · Cloud · AI Ops

Your fractional product & engineering department.

Mature delivery without hiring a department — we define, build, deploy, and operate.

01

Full-Stack Delivery

One team across APIs, web, and native mobile.

NestJS · React · Swift · Kotlin

02

Quality Engineered In

Verification ships with the work — not after it.

Unit to E2E · Staging-first · Billing harnesses

03

CI/CD Guardrails

Fail-closed gates, controlled rollouts, runbooks.

Coverage · Migration safety · Audited overrides

04

Cloud Reliability

Multi-AZ infrastructure designed for uptime.

AWS · Terraform · Observability

05

Institutional Memory

AI-assisted context that compounds across people and sessions.

Source-controlled · Durable handoffs

06

Right Model, Right Cost

Cheapest adequate by default; reasoning-grade only when judgment matters.

Model tiers · Cost tracked per task

Proven in production: 7 microservices · 3 web apps · native iOS + Android · 650+ tests & specs · AWS ops

Talk about a build

Selected work

Strategy and systems that hit the number.

Revenue dashboards and analytics

Salesforce & AI

Revenue Tech Stack

AI quoting, workflows, and dashboards — quote turnaround from days to same-day; 30–40 hours/week returned.

Go-to-market planning board

Early acquisition

Go-to-Market

ICP and vertical targeting for a crypto banking platform — $300K in early-stage pipeline potential.

Outbound sales work at a laptop

Service & SaaS

Sales Ramp & Outbound

Fastest-path GTM with AI-enabled tools that make demand generation repeatable.

Capabilities

Everything under one roof.

From revenue strategy to production software — the full stack we bring to an engagement.

01

Revenue & Go-to-Market

  • Go-to-Market Strategy
  • GTM Engineering
  • Revenue Operations (RevOps)
  • Sales Intelligence
  • Intent Data
  • ICP Development
  • Sales Enablement
  • Pipeline Management
  • Sales Forecasting
  • Outbound Prospecting
  • Demand Generation
  • Enterprise Account Expansion
  • Territory Planning
  • MEDDPICC Qualification
  • Salesforce Architecture
  • CRM Administration

02

AI & Automation

  • AI Sales Integration
  • AI Sales Workflows
  • AI Agent Development
  • AI Workflow Automation
  • AI Consulting & Strategy
  • Conversational AI
  • Chatbots & Lead Capture
  • AI-Assisted Research
  • AI Knowledge Bases
  • Token Economics (Tokenomics)
  • Model-Tier Governance
  • AI Cost Optimization
  • Institutional Memory Systems
  • AI-Powered Quoting
  • Machine Learning Workflows
  • AI Enablement

03

Product & Engineering

  • Fractional Product & Engineering
  • Full-Stack Development
  • Custom Web Applications
  • Native iOS & Android Apps
  • Microservices Architecture
  • API Development
  • Payments & Billing Systems
  • CI/CD Pipelines
  • Cloud Infrastructure (AWS)
  • Terraform IaC
  • Multi-AZ Reliability
  • Observability & Monitoring
  • Production Operations
  • Automated Testing & QA
  • Staging-First Releases
  • Incident Response
Sarah Wessel working with delivery partners

About

A partner who's carried the number.

Sarah Wessel · Principal, AI & Revenue Systems

Led global sales at Bitcoin Depot through hypergrowth and a NASDAQ listing. Doubled monthly sales as SVP at Qwick. Founded FinTech ALTA to $30M enterprise value.

Today: revenue systems and AI agents — with a trusted fractional build bench when software has to ship beside the strategy.

LinkedIn →

Contact

Let's build the revenue engine.

Tell me what you're solving. I'll reply within one business day.

sarah@helixsignaladvisory.com